“This is where you put what they have to say, making sure to bold one statement to stand out.People don’t like to read long things, so you can help them by highlighting what you most want them to read.
 
Also, break up long paragraphs into easy to read web copy.
 
That way, people can take in all the nice and wonderful things that people are saying about you. You can add in images to your testimonials if you like and if your clients give you permission.”

“This would be a shorter version of their testimonial. I wouldn’t have them be super, duper long – edit them down if neccesary. For sure, you should bold out the most important part of their testimonial. And then edit the rest if needed.”